Vaping has rapidly gained traction among Kenyan youth, particularly in urban centers like Nairobi and Mombasa. Marketed as a trendy and less harmful alternative to traditional smoking, e-cigarettes and nicotine pouches have become increasingly popular among adolescents and university students. A 2025 study by the National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) revealed that 31% of university students use vapes, while 30.7% use nicotine pouches
The appeal of vaping among youth is multifaceted. Flavored products like mango and cotton candy, sleek and discreet device designs, and aggressive marketing on social media platforms contribute to its allure. Peer influence plays a significant role, with over 66% of students reporting that friends introduced them to these substances . The misconception that vaping is harmless further exacerbates the issue
However, the health risks associated with vaping are substantial. Many young users are unaware that e-cigarettes often contain nicotine, leading to addiction and potential progression to traditional tobacco use. Health experts warn of severe lung conditions linked to inhaling certain flavoring chemicals, such as diacetyl, which can cause "popcorn lung"—a disease that damages the small airways in the lungs .
Regulatory responses in Kenya have been evolving. While the Tobacco Control Act of 2007 prohibits the sale of tobacco products to individuals under 18, enforcement remains a challenge. In 2025, the Ministry of Health suspended all existing licenses for the importation and distribution of nicotine products, mandating reapplication under stricter guidelines
The rising trend of vaping among Kenyan youth underscores the need for comprehensive public health education and stricter enforcement of regulations. Addressing misconceptions about the safety of vaping and highlighting its health risks are crucial steps in curbing this growing epidemic.
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